Hot spots Hot spots Hot spots Hot spots. Kilauea Mount Etna Mount Yasur Mount Nyiragongo and Nyamuragira Piton de la Fournaise Erta Ale. Do not be alarmed, but a bright storm system three quarters the width of our entire planet has emerged over Neptunes equator, in a region where no bright clouds. InformationWeek. com News, analysis and research for business technology professionals, plus peertopeer knowledge sharing. Engage with our community. We already knew that Project Titan, what Apple was calling their buildacar project, was a total shitshow. In fact, in a previous story about Apples automotive. Apple Wanted To Replace Cars Wheels With Balls. Apple, a company you may be aware of from their Pippin game console, until fairly recently had some very ambitious autonomous car plans. Ambitious in the sense that they were planning to build a whole car. Last year, those plans were drastically scaled back, and a recent New York Times article gives some interesting insights as to why. Good morning Welcome to The Morning Shift, your roundup of the auto news you crave, all in oneRead more Read. We already knew that Project Titan, what Apple was calling their build a car project, was a total shitshow. In fact, in a previous story about Apples automotive ambitions, it was stated that Inside Apple, employees recently described the companys efforts to build a car as a project lacking vision and in complete disarray. The recent layoffs, followed by Apples pursuit of talent and expertise from outside companies, are part of the companys effort to reboot the project, said people with knowledge of the layoffs. What this recent article gives now is a bit more insight into what Apple had been thinking during the development and eventual failure of Project Titan. Five unnamed sources who worked on or were close to the project spoke with the Times, and what they described seems familiar to those whove been watching Apple for decades novel, ground up rethinking, a focusalmost fetishfor clean design, and a desire to radically transform the way people interact with machines. This time, though, unlike for desktop computer interfaces, music players, or smartphones, it didnt really work. My favorite bit from the story is this part Apple even looked into reinventing the wheel. A team within Titan investigated the possibility of using spherical wheels round like a globe instead of the traditional, round ones, because spherical wheels could allow the car better lateral movement. The classic US stereotype of attempted Iranian ideological indoctrination via chants of Death to America and such has been old hat for quite some time. As noted. But if youre reading Gizmodo youre still enough of a gadget fan to want to at least understand the 9,000 laptop. To that end, I spent nine days working almost. Are you one of the many people who would love to own a Reliant Robin, but feel that it has too many brakes, it looks too conventional, the engines both in the. So, yeah, Apple was literally trying to re invent the wheel. And not just any wheel, but Minority Report or maybe i. Robot Audi style spherical wheels. Now, Apples not wrong, as suchspherical wheels absolutely would make for better lateral movement. But what Apple fundamentally wasnt used to was building products that have ramifications beyond just being cool or working better or worse. A car can kill you, and, generally, an i. Phone or i. Pad really cant. When it comes to taking a radical, out of the box look at something like the wheels a car uses to go, steer, and stop, you cant just focus group test it like a touchscreen and decide if its a cool innovation or not. You have to really, really test it, push it to its limits, see how it fails and when, and understand that if it does, people die. And thats not even considering all of the DOT regulations and testing a spherical wheel system would have to go through before getting approval. Other aspects of Project Titan seem to have had a similar approach From the beginning, the employees dedicated to Project Titan looked at a wide range of details. That included motorized doors that opened and closed silently. They also studied ways to redesign a car interior without a steering wheel or gas pedals, and they worked on adding virtual or augmented reality into interior displays. The team also worked on a new light and ranging detection sensor, also known as lidar. Lidar sensors normally protrude from the top of a car like a spinning cone and are essential in driverless cars. Apple, as always focused on clean designs, wanted to do away with the awkward cone. All of these thingsmotorized doors, control free interiors with augmented reality displays, Lidar without the funny party hatall of these things could be cool and novel and possibly even disruptive to what people understand a car to be, but Apple simply wasnt in a position to execute any of them. The fundamental reason why is that, as far as I can tell, Apple never really respected the very important differences between developing a piece of consumer electronics and a car. The difference isnt one of scale, as I suspect Apple felt its an entirely different thing. A car isnt like most consumer electronic devices like a phone or a laptop because its really a colony of many, many devices, all working together. A modern car has networks of computers, a mobile shelter complete with interior design and furniture, a complex prime mover that transforms chemical energy from a fuel tank or a battery into rotational motion, a system to suspend and guide the whole two ton mass, and has to be able to be whisked around at high speeds, over bumps, through rain, and then left outside for years at a time and still work. Apple has made some incredible products over the years, but a laptop is simply not a car. I think Apples well earned hubris made them gloss over this difference, and when they finally realized that theyre not a car company, it was really too late. There were other disagreements within the team, like the question of how much autonomy makes sense There was disagreement about whether Apple should develop a fully autonomous vehicle or a semiautonomous car that could drive itself for stretches but allow the driver to retake control. Steve Zadesky, an Apple executive who was initially in charge of Titan, wanted to pursue the semiautonomous option. But people within the industrial design team including Jonathan Ive, Apples chief designer, believed that a fully driverless car would allow the company to reimagine the automobile experience, according to the five people. Web Tarot 1 33 Crack. Now, theyve accepted that theyll let a company with decades of experience or at least an understanding of the scales involved building cars, and Apple will focus just on the underlying self driving technology. Apple is currently developing an autonomous shuttle based on a conventional car platform which they call PAIL Palo Alto to Infinite Loop that will serve as a testbed for their tech and shuttle their employees to work. This is a more reasonable direction for Apple, though, as surprising as it is to say out loud or at least type, I actually think Apple should look into releasing their own car. Now, I dont think the car should be totally developed at Applethats proven to be a dead endbut I think they should leverage what theyre best at for a car of their own design and user experience. If Apple were to, say, buy chassis from Tesla and put their own bodies on the chassis and operating systems in that body, they could potentially have a winner. It could be a car that looked and felt like an Apple product, but all of the important, needing government approval, hard to engineer mechanical parts would already be developed. Really, Apples strength is in the front end, the part the consumer interacts with. When Apple switched from the Power. PC architecture to the Intel x. Macs still felt like Macs, even if their internal guts were essentially the same as any Windows PC out there. This is no different. Apple should make their car, but just the parts that Apples customers care about, which is not under the hood. So, Apples not going to make their own car, which is a good idea. But, if theyre smart, they should at least look into making their own car on someone elses car, because I think that could be an even better idea.