Branding, Identity Logo Design Explained. A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. GREEN Decided by a combination of public vote and main judging panel. BLUE Decided by a specialist organisation. RED Decided by UK Festival Awards staff. Selected Publications. Chen A, Li J, Song L, Ji C, Bing M, Chen J, BrandSaberi B 2017. GGNBP2 is necessary for testis morphology and sperm development. Marketing Excellence Awards 2015 Marketing Excellence Awards 2013 Marketing Excellence Awards 2011 Marketing Excellence Awards 2009 Marketing Excellence Awards 2007. Although this may be true, I havent seen any clarification of the differences between brand, identity and logo. I wish to rectify this. What is brand The perceived emotional corporate image as a whole. What is identity The visual aspects that form part of the overall brand. What is a logo A logo identifies a business in its simplest form via the use of a mark or icon. To explain this in more detail, lets start at the top the brand. Managing Institutional Complexity A Longitudinal Study of Legitimacy Strategies at a Sportswear Brand Company. Chevrolet v r l e shevrLAY, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American. British Book Awards. Screenedin porches give you the best stability amongst indoors and screened in porch out. These economical area rugs offer nice beauty, model. Midi File Converter Smf 1 there. PR News has announced the finalists of the annual Platinum Agency Elite Awards Connect with these top communicators at the awards luncheon on Sept. NYC. What is branding Branding is certainly not a light topic whole publications hundreds of books have been written on the topic, however to put it in a nutshell you could describe a brand as an organisation, service or product with a personality that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot make a brand only the audience can do this. A designer forms the foundation of the brand. Many people believe a brand only consists of a few elements some colours, some fonts, a logo, a slogan and maybe  some music added in too. In reality, it is much more complicated than that. You might say that a brand is a corporate image. The fundamental idea and core concept behind having a corporate image is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan. As an example, lets look at the well known IT company, Apple. Apple as a company, projects a humanistic corporate culture and a strong corporate ethic, one which is characterised by volunteerism, support of good causes involvement in the community. These values of the business are evident throughout everything they do, from their innovative products and advertising, right through to their customer service. Apple is an emotionally humanist brand that really connects with people when people buy or use their products or services they feel part of the brand, like a tribe even. It is this emotional connection that creates their brand not purely their products and a bite sized logo. For a more thorough understanding of branding, in simple terms, I recommend Wally Olins The Brand Handbook which I quote is an essential, easy reference guide to brilliant branding. What is identity designOne major role in the brand or corporate image of a company is its identity. In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable. The identity or image of a company is made up of many visual devices A Logo The symbol of the entire identity brandStationery Letterhead business card envelopes, etc. Marketing Collateral Flyers, brochures, books, websites, etc. Products Packaging Products sold and the packaging in which they come inApparel Design Tangible clothing items that are worn by employeesSignage Interior exterior designMessages Actions Messages conveyed via indirect or direct modes of communicationOther Communication Audio, smell, touch, etc. Anything visual that represents the business. All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole. What is a logo To understand what a logo is, we must first understand what it is for. A logo is for identification. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logos derive their meaning from the quality of the thing it symbolises, not the other way around logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like. To illustrate this concept, think of logos like people. We prefer to be called by our names James, Dorothy, John rather than by the confusing and forgettable description of ourselves such as the guy who always wears pink and has blonde hair. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable. It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn peoples names to identify them. The logo identifies a business or product in its simplest form. Summary Brand The perceived emotional corporate image as a whole. Identity The visual aspects that form part of the overall brand. Logo Identifies a business in its simplest form via the use of a mark or icon. How would you summarise brand, identity and logo design Comments and thoughts are welcome, as always. Logo Design Resources Photos by Taylorkoa. Ronaldo F Cabuhat, Bloomberg News.